Since day one, TitleSmart has understood the importance of an outstanding customer experience. We do everything with the customer in mind. If you are struggling in this department, here are 5 easy ways to start improving your customer’s experience today! Have a Warm and Inviting Office Tan is the new white! The first thing … Read More
[vc_row][vc_column][vc_column_text]Our marketing strategy is always evolving and adapting to the needs of our current and potential customers. Small things remain staples in our strategy, but one piece is new, and sometimes a little intimidating: social media. Take Instagram for example: this ever budding social media platform is growing by leaps and bounds every year, introducing … Read More
Business cards are great for marketing yourself. Despite their size, their importance is second only to your website. They serve as an introduction to yourself and are an extension of your first impression. So why are they so important? You can miss out on important connections if you don’t have them with you at all … Read More
Here are 9 things that are business “auto-fails” in my book: Pens – I can’t stand when I go somewhere and receive a flower pen, a spoon pen, or a pen on a string. Spend money on some inexpensive pens that have your logo on them. You never know where they will end up … Read More
Don’t underestimate the power of branding! Everywhere I go, I see companies who are missing out on opportunities to win business with a powerful brand. When I go into a business and they hand me that pen that has a flower on it or is attached to a string, the first thing I think is, … Read More
You need to be obsessed about the customer experience. That’s all I think about all day long… What can we do to make it better for the customer and turn the customer from a customer into a fan? I was out at a closing the other day at a big title company in the … Read More
Think of your business’ marketing strategy as a wheel, composed of many different spokes creating a smooth, ever moving machine. Every spoke on your wheel is a different form of marketing, from emails to flyers, social media to postcards, whatever makes sense for your business. There is no fool proof strategy that works for every … Read More