We can talk about being the best title company in the greater Twin Cities area, but nothing says that better than our actions. I can preach to our team and the whole world that we’re the best at what we do, but that’s not what sets us apart, and it’s not why people keep walking through our doors. What sets us apart is our attitude and approach to customer service. It’s the shared mentality that we’re all in it to give you an amazing customer experience; from the moment you walk in the door to the moment you leave with keys to your new home. It’s our focus on delivering that experience that sets us apart from everyone else.

I obsess over the customer experience. It’s why I started TitleSmart back in 2007, and it’s one of the most important elements of the culture and our branding here. It has permeated into everything that we do internally with our staff, on social media and in closings with clients. Closing on a home should be a fun, positive and upbeat experience!

The real question is why doesn’t every title company have that mindset? Or why don’t they put as much emphasis on it? Well… it comes down to the fact that; not all title companies are created equal. Actions speak much louder than words, and the voice of your business is fostered from the top and flows down through the whole organization.

If you’re a realtor or mortgage broker, how do you want your client to feel? What do you want their last impression to be?

If you’re closing on a home soon or selling your home, do you want your closing experience to be fun? Do you appreciate a friendly business atmosphere? Do you love hot Caribou coffee, warm chocolate chip cookies and people who take the extra time to think about the little things like reading glasses at the closing table or a charging station for your devices while you’re closing?

We say it all the time, but it’s true that it’s the little things that make the BIG difference.