As business people we need to take a moment to step back and look at the bigger picture. Business is about relationships and taking the time to build a positive, honest, and trusting relationship for the future. When you think about it, everyone can be a customer. They may not be a direct customer … Read More
Don’t underestimate the power of branding! Everywhere I go, I see companies who are missing out on opportunities to win business with a powerful brand. When I go into a business and they hand me that pen that has a flower on it or is attached to a string, the first thing I think is, … Read More
You need to be obsessed about the customer experience. That’s all I think about all day long… What can we do to make it better for the customer and turn the customer from a customer into a fan? I was out at a closing the other day at a big title company in the … Read More
Think of your business’ marketing strategy as a wheel, composed of many different spokes creating a smooth, ever moving machine. Every spoke on your wheel is a different form of marketing, from emails to flyers, social media to postcards, whatever makes sense for your business. There is no fool proof strategy that works for every … Read More