The Power of Branding

Don’t underestimate the power of branding! Everywhere I go, I see companies who are missing out on opportunities to win business with a powerful brand.

When I go into a business and they hand me that pen that has a flower on it or is attached to a string, the first thing I think is, “Don’t you want your pen to travel to a potential future customer? “ I just encountered this very thing the other day when I was at a store. I went to grab the pen and there was an old curly wire on it connected to the counter. To me, that sends the completely wrong message to the customer.

My son and I now have this joke now. Every time we go someplace and we use a flower pen, we take a selfie with it and send it to the other person. Sometimes he’ll tag me in a Facebook post that says “bad marketing.”

It’s important to spend the little extra money to have branded pens and/or other trinkets to give out to your customers. It really is the little things that can make your pen travel from your location to 25 miles across town where someone might use it and eventually call on your company.

With the amount of advertising we absorb every day, it’s important to find a way to make your business stand out from the competition. At TitleSmart, we put a lot of thought into branded trinkets because you never know where they will end up! Try and think outside the box to come up with branded items that you know your customers will love and use, so they will see your business name often. We have everything from branded pizza cutters and lip balm, to reading glasses, and cell phone business card holders. These items are fun, our clients love them, and best of all they see our brand every time they use them!

Creative branded products are a simple way to make a big and lasting impression, and isn’t that what good branding is all about?