Quit competing on price. Period. Consumers are bombarded with “We’ll Save You Money!” all the time, and it seems like everywhere you turn someone is having some sort of sale. There’s always going to be someone out there that can do what you do for less, but with an amazing deal often comes a sacrifice … Read More
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Tips by Cindy – The Power of Branding
Don’t underestimate the power of branding! Everywhere I go, I see companies who are missing out on opportunities to win business with a powerful brand. When I go into a business and they hand me that pen that has a flower on it or is attached to a string, the first thing I think is, … Read More
Tips by Cindy – Over-the-Top Presentation
Think about the last business that you visited. From the time that you walked in the door, how did it make you feel? Was it bright and inviting? Did someone that was bright-eyed and bushy tailed greet you right away? Were there smells that you remember from cooking with your grandmother or mother as … Read More
Tips by Cindy – Obsess About the Customer Experience
You need to be obsessed about the customer experience. That’s all I think about all day long… What can we do to make it better for the customer and turn the customer from a customer into a fan? I was out at a closing the other day at a big title company in the … Read More