Do everything with a passion, duh!

People understand that when you’re passionate about something, it’s the general thought in that effort that makes the difference. Everyone wants to feel like they’re the most important person that you’re working with and if you do everything like your life depends on it they’ll always feel that way.

Whether it’s making a copy, it better be the best copy that you ever make… every time. Seriously! I always tell people in our company that everything is your job, all the time, everywhere. Nothing is too small. Everything is important and you need to be passionate about every area of the business.

I’ve worked with a lot of people over the years that say, “Well that’s not my job.” “That’s not a part of something that I handle.”, but if you make everything your business…

“This could be ‘If you want something done right, you better do it yourself.’ kind of moment” – Cindy-ism

… you’ll never be caught with a lack of information, you can’t assume something got done and didn’t get done, and the customer knows that you’ve got everything handled.